Gome to build used car export auction platform
Release time:
2025-01-09
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Abstract
On December 28, Gome car market strategy conference and ecological partner conference was held in Beijing, announcing that Gome car market will enter the dealer industry, joint navigation platform, e-commerce vertical platform, MCN institutions and other enterprises to establish a "new force to sell cars". Gome Car Market is a third-party vehicle circulation platform created by Gome Holding Group, which adopts an intensive model integrating display, experience, sales and delivery, aiming to reduce costs, improve efficiency and increase profits. The platform builds a high-tech market through the "four integrations" of online and offline integration, the integration of new and used cars, and reshapes the automobile circulation industry chain.
Relying on Gome Group's channel network, Gome Auto Market will provide diversified stores, focusing on online sales and offline delivery, to create brand experience and emotional value services. At the same time, it is planned to establish the first auto self-media live sales center in the country, achieve online drainage through full-link digital operation, and coordinate marketing with offline stores.
Gome car market will also launch a used car auction system and used car export platform, covering the whole chain of online and offline. The first smart car experience hall will be launched in Xibahe, Beijing, showcasing about 30 new energy vehicle brands, providing an integrated auto consumption scenario and promoting large-scale sales.
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